Website pricing without the mystery

No. That's the point. Potenza manages the website for you.

For routine website changes, send Potenza a text with what needs to be changed.

Simple changes can often be completed very quickly during normal business hours. Timing depends on the request and current workload.

Routine changes to existing website content are included with the managed website plan. New pages, new functionality, major redesigns, integrations, extensive copywriting, and larger projects are quoted separately.

No. Potenza manages it.

Clients should retain ownership of their business domain. Potenza can manage the technical configuration.

Cancellation and website portability terms will be clearly outlined in your service agreement.

Modern website development has changed dramatically. Potenza uses AI-assisted development, automation, reusable technical infrastructure, and modern development tools to eliminate repetitive production work while keeping strategy, design decisions, SEO, customization, testing, and quality control in human hands.

Many standard 5- and 10-page websites can have a working first draft ready within several business days once we have everything needed to begin. More complex websites and integrations require additional time.

No. Faster development doesn't require cookie-cutter design. Modern development tools allow us to create customized websites without manually rebuilding common technical components every time.

The most common delays are waiting for content, photos, approvals, login credentials, third-party access, integrations, or client revision requests.

Sometimes. For straightforward projects where all required content and access are provided immediately, a very fast launch may be possible. However, Potenza does not guarantee launch dates until the project scope and required materials have been reviewed.

Page count is only part of it. A five-page site with straightforward content is a different job from a fifteen-page site with service pages, integrations, and a content structure built for search. Research, custom layout work, functionality, and SEO depth are what move the number.

No. Most projects run 50% to begin, 25% when the design and structure are approved, and 25% before launch. Smaller projects are often 50% up front and 50% before launch.

Hosting fees are not included unless the proposal says so. We'll recommend and configure hosting that fits the site, and you keep the account in your own name.

No. Domain registration is billed by your registrar and stays in your name. We'll handle the DNS configuration.

Potenza provides the website as an ongoing managed service. You should own your business domain, registered in your own name and account, and Potenza manages the technical configuration. Ownership, portability, data export, and cancellation terms are set out in your service agreement.

Yes. Standard additional pages run $300–$500 each. SEO-focused service or location pages run $500–$750 each because they involve research, content structure, and internal linking work.

We handle structure and can write the copy for $250–$500 per page based on interviews with you. What we won't do is invent claims, testimonials, or statistics about your business.

The technical foundation is included in every package: titles, meta descriptions, heading structure, alt text, sitemap, robots.txt, schema, Search Console, analytics, speed, and internal linking. Ongoing SEO campaigns and content strategy are separate services.

No, and you should be skeptical of anyone who does. Nobody controls Google's results. We control whether your site is fast, crawlable, correctly structured, and worth ranking — and we're specific about what we did and why.

Often yes. If the foundation is sound, improving speed, structure, and conversion paths costs far less than a rebuild. We'll tell you which situation you're in before you spend anything.

Yes, starting at $500. Final pricing depends on size, the existing platform, redirect mapping, content migration, and the technical condition of what's there now.

Every package includes two rounds. Beyond that, additional revisions, scope changes, or new functionality requested after approval are quoted and billed separately — always agreed in advance, never as a surprise line item.

The milestone schedule is itself a payment plan. For larger projects we can discuss a longer schedule tied to delivery milestones.

Yes. Potenza provides the website as an ongoing managed service — the build fee covers design and development, and the monthly service covers hosting, maintenance, monitoring, and routine edits.

Usually. Booking, scheduling, and reservation integrations run $500–$1,500+ depending on the platform and how much of the flow lives on your site. If a tool can't do what you need, we'll say so.

Probably. A good share of our work is operational problems rather than websites — time clocks, sales tax workflows, forms, reporting, integrations. Describe the problem and we'll tell you whether we're the right people for it.