Website redesign
Rebuild the site without losing what it already earned
Most redesigns fail in one of two ways: the new site looks better and performs worse, or it launches and immediately starts going out of date again. We handle the boring parts that prevent both — URL mapping, redirects, real content — and then keep managing the site after launch.
Diagnosis
Signs your website needs a redesign
One of these on its own is usually a maintenance item. Three or more and you're paying to patch something that should be rebuilt.
You avoid sending people to it
The clearest signal there is. If you'd rather text a photo than link your own site, the site is costing you work.
It's unusable on a phone
Most of your customers arrive on a phone. Pinching to zoom, un-tappable phone numbers, and text that overflows the screen end the visit.
Nobody can change anything
The person who built it is gone, the login is lost, or every small edit costs $150 and takes a week. Sites in this state quietly go out of date.
It's slow
Uncompressed photos, a decade of plugins, and cheap shared hosting. Visitors leave before the first image draws.
It describes a business you no longer run
Services you dropped, services you added but never listed, old pricing, staff who left. Wrong information reads as carelessness.
It doesn't ask for anything
No obvious next step, no reason to call today, no way to book. Traffic without a path to action isn't marketing, it's decoration.
How we do it
A redesign that keeps your rankings
- 01
Keep what's earning
Before anything is thrown away we look at what actually brings in work: the pages with traffic, the URLs with links pointing at them, the phrases you already rank for. Those get preserved and mapped, not reinvented.
- 02
Decide the structure
What pages should exist, what each one is for, and what a visitor should do next on each. This is the part that determines whether the new site performs; the visual work comes after.
- 03
Write it, then design it
Real copy first, from a short conversation about how you actually sell. Design serves the words rather than the words being poured into a template.
- 04
Build with redirects in place
Every old URL is redirected to its closest new equivalent before launch. This is the single most commonly skipped step in a redesign, and skipping it is why sites lose their rankings the week they relaunch.
- 05
Launch and keep managing it
We host it, monitor it, patch it, and make your ongoing changes by text. A redesign that immediately starts going stale again just resets the same clock.
What's included
Every redesign includes
Not a menu of upsells. This is the baseline, because a redesign missing any of it isn't finished.
- A full inventory of your existing URLs, with 301 redirects to their new equivalents
- Mobile-first layouts, tested on real phone screen sizes
- Page speed work: compressed images, minimal scripts, fast hosting
- A separate page for each service you actually sell
- Technical SEO foundations — titles, headings, structured data, sitemap, Search Console
- Clear next steps on every page: call, text, or book
- Analytics and conversion tracking configured before launch, so you have a baseline
- Ongoing hosting, maintenance, and text-message edits after launch
Related
If you're not sure a rebuild is the answer
- SEO & website performance
Sometimes the structure is fine and the site just can't be found. Different problem, different fix.
- Website maintenance & management
If the site works but nobody keeps it current, maintenance is the cheaper answer.
- A WordPress site nobody could safely change
What it looks like when maintenance costs more than a rebuild.
Questions
Redesign questions
Will a redesign hurt my Google rankings?
It can, and that's almost always down to one preventable mistake: launching without redirecting the old URLs to the new ones. We map every existing URL before launch and redirect it. Rankings can still wobble for a few weeks while search engines recrawl; they shouldn't drop and stay down.
How long does a website redesign take?
Typically days to a couple of weeks once we have your content, photos, and answers to a short set of questions. The slow part in most redesign projects isn't the building — it's waiting on material from the client.
What does a redesign cost?
The same as a new build with us: a one-time build fee starting at $1,995 plus ongoing management from $99/month. Larger sites with a lot of existing pages to migrate are quoted after we've looked at what's there.
Can you keep my existing content and photos?
Yes. Copy that's working gets carried over and tightened rather than rewritten for the sake of it, and we'll use your real photos wherever they're usable. Real photos of your actual work outperform stock every time.
Do I need a redesign or just maintenance?
If the structure is sound and it's simply out of date or slow, maintenance is cheaper and faster. If the site fights you every time something needs to change, or it was never built to be found, a rebuild costs less than years of patching. We'll say which one we think you need.
What happens to my domain and email?
Your domain stays yours — we never take ownership of it. Email is untouched by the redesign; we handle the DNS changes so nothing goes dark during the switch.
Send us the site you're unhappy with
Text us the address. We'll tell you honestly whether it needs a rebuild or just some upkeep.