Auto detailing
Potenza design conceptLacquer & Co.
Detailing is a visual, emotional purchase. The site's job is to make paint look wet, make packages easy to compare, and let someone book a Saturday slot without a phone call.
Your car.
Just a lot better.
Maintenance detail
from $149
2 hrs
Full detail
from $349
5 hrs
Paint correction
from $699
1–2 days
Ceramic coating
from $1,195
2 days
Your car. Just a lot better.
Paint correction, ceramic coating, and full interior detailing. Mobile service or drop-o…
Book a detailView packagesDesktop and mobile home page — design concept.
Additional page previews
Site structure
- Home
- Detailing Services
- Ceramic Coating
- Paint Correction
- Packages
- Gallery
- About
- FAQ
- Book
Individual service pages (built for local search)
- Ceramic coating
- Paint correction
- Interior detailing
- Maintenance detail
The thinking behind the design
The challenge
- Detailers compete with a hundred phone-shot photos on social and no way to book.
- Customers can't tell the difference between a $150 wash and a $1,200 correction.
- Pricing questions eat the owner's whole evening in DMs.
Design approach
- Near-black background, restrained accent, and huge glossy imagery — the room goes dark so the paint pops.
- Four clearly tiered packages with starting prices and honest time estimates.
- A before/after slider instead of a grid of similar-looking photos.
- Service pages explain what correction actually is, which is also what people search.
Conversion strategy
- Book a Detail is in the header, the hero, and after every package card.
- Starting prices are published so the DM pricing questions stop.
- Deposit at booking cuts no-shows on high-value appointments.
Important features
- Package cards with starting price, inclusions, and time required
- Before / after comparison slider
- Dedicated ceramic coating and paint correction pages
- Gallery organized by vehicle and service
- Online booking with deposit
- Reviews pulled from the platforms customers check
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Plumbing & home services
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A trade site with one job: make the phone ring before the homeowner scrolls to the next result.
Used car dealership
Ridgeway Motors
Inventory-first dealership site where browsing on a phone doesn't feel like punishment.
Your business, your website
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