Plumbing & home services
Potenza design conceptHartwell Plumbing
Nobody browses a plumber's website. They have water on the floor. The whole design is organized around answering three questions instantly — what you do, where you work, how to reach you — and then getting out of the way.
Need it fixed?
Call the people who
actually show up.
Licensed residential plumbing across Lee & Collier County. Same-day service on most repairs.
Call nowText usRequest service
Faucet replacement
Toilet repair
Shower repair
Water heater installation
Leak detection & repair
Serving Fort Myers · Cape Coral · Naples · Estero · Bonita Springs
★★★★★ Reviews
Need it fixed? Call the people who actually show up.
Licensed residential plumbing across Lee and Collier County. Same-day service on most re…
Call nowText usDesktop and mobile home page — design concept.
Additional page previews
Site structure
- Home
- Services
- Service Areas
- About
- Reviews
- FAQ
- Contact
Individual service pages (built for local search)
- Faucet replacement
- Toilet repair
- Shower repair
- Water heater installation
- Leak detection & repair
The thinking behind the design
The challenge
- Every competitor has one 'Services' page listing 30 things, which ranks for none of them.
- Homeowners don't know whether the company covers their town.
- Trade sites often look either corporate and cold, or like a 2009 template.
Design approach
- Strong, plain typography on white and charcoal with a deep working blue — confident, not corporate.
- One page per service, each written for how people actually search.
- Service area section states the towns covered in words, not just a map graphic.
- Trust indicators — license, insurance, years working — sit above the fold, not on an About page nobody reads.
Conversion strategy
- Call Now and Text Us are pinned to the bottom of every mobile screen.
- Request Service is a short form: name, address, what's wrong.
- Each service page repeats the call button after the description — no scrolling back up.
Important features
- Separate page for every service, not one crammed list
- Service area pages by city and neighborhood
- License number and insurance stated plainly
- Before / after repair photography
- Review integration from the platforms customers actually check
- Sticky call and text bar on mobile
Other examples
Fishing charter
Reel Line Charters
A Florida Keys charter site built to get a deposit down before the visitor closes the tab.
Used car dealership
Ridgeway Motors
Inventory-first dealership site where browsing on a phone doesn't feel like punishment.
Vacation rental property
The Salt House
A boutique property site that sells the stay instead of competing on a listing grid.
Your business, your website
Tell us what you do and who you're trying to reach. We'll tell you what your site should look like.