Vacation rental property
Potenza design conceptThe Salt House
An owner with a great property on a marketplace platform is renting someone else's brand and paying for the privilege. A direct-booking site earns repeat guests — but only if it feels like the house, not like a hotel chain.
Your own little piece of somewhere better.
Three bedrooms, a dock, an outdoor shower, and a porch built for doing absolutely nothing.
Book your stayCheck availabilityYour own little piece of somewhere better.
A three-bedroom canal-front house with a dock, an outdoor shower, and a porch built for …
Book your stayCheck availabilityDesktop and mobile home page — design concept.
Additional page previews
Site structure
- Home
- The Property
- Amenities
- Gallery
- Location
- Things To Do
- Policies
- FAQ
- Book
The thinking behind the design
The challenge
- Direct-booking sites usually look like a worse version of the marketplace listing.
- Guests won't book direct unless the site feels legitimate and the policies are obvious.
- Photography is the entire product and most sites shrink it into thumbnails.
Design approach
- Warm off-white, natural texture, a serif display face, and a lot of air.
- Photos run edge to edge at real size — the gallery is the main navigation.
- Policies, cleaning fee, and cancellation terms are stated plainly to remove booking hesitation.
- A local guide section gives the site content worth linking to and searching for.
Conversion strategy
- Check Availability is persistent in the header; Book Your Stay closes each section.
- Direct booking is framed against the platform fee without trashing the platforms.
- A short message option for guests who want to ask one question before committing.
Important features
- Full-bleed editorial photography galleries
- Bedrooms, bathrooms, and sleeping arrangement laid out clearly
- Amenities grouped the way guests actually think about them
- Location map with walkable and drivable highlights
- Things to do nearby, written by someone who lives there
- Availability calendar and direct booking
Other examples
Fishing charter
Reel Line Charters
A Florida Keys charter site built to get a deposit down before the visitor closes the tab.
Plumbing & home services
Hartwell Plumbing
A trade site with one job: make the phone ring before the homeowner scrolls to the next result.
Used car dealership
Ridgeway Motors
Inventory-first dealership site where browsing on a phone doesn't feel like punishment.
Your business, your website
Tell us what you do and who you're trying to reach. We'll tell you what your site should look like.