Used car dealership
Potenza design conceptRidgeway Motors
Independent lots usually get handed the same cluttered inventory template with five banner ads and a chat popup. This concept treats the cars as the product and the site as a very fast way to shop them.
Your next car is already here.
Shop inventoryGet pre-approved2021 Toyota RAV4 XLE
38,412 mi
$24,995
View details2019 Ford F-150 XLT
61,780 mi
$27,450
View details2022 Honda Civic Sport
22,105 mi
$21,900
View detailsYour next car is already here.
Hand-picked pre-owned inventory, priced online, financing available for most credit situ…
Shop inventoryGet pre-approvedDesktop and mobile home page — design concept.
Additional page previews
Site structure
- Home
- Inventory
- Vehicle Detail
- Financing
- Sell / Trade Your Car
- About
- Reviews
- Contact
The thinking behind the design
The challenge
- Dealer templates bury inventory under sliders, popups, and payment calculators.
- Filtering on a phone is usually unusable, so shoppers leave for the marketplace apps.
- Price and mileage are often hidden to force a phone call, which just loses the lead.
Design approach
- High contrast black, white, and one signal red. No gradients, no stock finance imagery.
- Photography-forward vehicle cards with the four facts a shopper actually filters on.
- Filters collapse into a sheet on mobile and keep results visible while adjusting.
- Every price is on the page. Nothing says 'call for price'.
Conversion strategy
- Shop Inventory is the hero action; Get Pre-Approved captures the shoppers who aren't ready yet.
- Each vehicle page ends with Call / Text / Schedule Test Drive side by side.
- Trade-in valuation is a separate entry point so sellers become buyers.
Important features
- Inventory grid with photo, year, make, model, mileage, price
- Filters for make, model, price, year, and mileage
- Vehicle detail pages with gallery, specs, features, and VIN
- Financing pre-approval and trade-in valuation flows
- Schedule a test drive, call, or text from every vehicle
- Mobile browsing tuned for one thumb
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A Florida Keys charter site built to get a deposit down before the visitor closes the tab.
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Hartwell Plumbing
A trade site with one job: make the phone ring before the homeowner scrolls to the next result.
Vacation rental property
The Salt House
A boutique property site that sells the stay instead of competing on a listing grid.
Your business, your website
Tell us what you do and who you're trying to reach. We'll tell you what your site should look like.